Sean Fitzpatrick’s business model for Anglo Irish Bank plc (when it was revealed to the public) had a familiar ring about it.
As Wikipedia expresses it;
“Despite the fact that successful perpetual motion devices are physically impossible in terms of our current understanding of the laws of physics, the pursuit of perpetual motion remains popular.”
This is, possibly, not correct. We now see that its popularity is at 18%.
That does not seem a working definition of popular.